Social media and online communication dominate our daily lives in an unprecedented manner. Wireless connectivity, mobile devices and wearable technologies mean that social media is always on, always part of everyday life for billions of people across the world. While the term 'social media' is barely a decade old, the story of how people started using the internet in a social manner is a much longer and more interesting one. This course willincrease learners' understanding of social media by looking at the ways networked connectivity let users become 'social', how this was amplified with the emergence of the web, and how social media became the default mode of the mobile web we use today.

This course is part of the University of Cambridge’s MicroMasters programme in Writing for Performance and Entertainment Industries. How can you build a secure business base for your screenwriting career? What tools do you need to start your own production company? Which techniques do you need to learn in order to pitch ideas effectively to producers and directors? How important is networking in the film and TV industries, and what skills can you develop in order to do it successfully? What is a ‘writers’ room’ and how can you learn to collaborate in time-pressured environments? In this course, we will be looking in depth at how create the best commercial platform in order that your creative work may flourish in the wider world. We will be looking at business models for the writer-entrepreneur, and considering how other successful writers, animators and producers have found commercial outlets for their creative practice. Learn how to maintain your resilience and motivation within a demanding profession; find out how to create a market for your own work and how to use social media to build an outstanding professional profile. Expert networking and business skills are an important part of maintaining a successful career as a screenwriter. These are now essential skills in a diversifying global job market. You will be set reflective writing exercises over the course of the module, and you will asked to keep a brief business journal to note how your creative work may have commercial value. By the end of this module, you will have reflected on your strengths as a producer of your own work, and have learnt practical tools about how to manage your career after you have finished that script!

This course is part of the University of Cambridge’s Micro Master’s program in Writing for Performance and Entertainment Industries. We will be looking in depth at how to find your own distinctive dramatic voice as you develop as a playwright. How do we choose themes that will resonate with our audience? What qualities makes a powerful character? How should we structure a scene so that it moves the dramatic action forward? How do we find our creative flow when writing under time pressure? How can you connect with new writing theatres and get your work read? All these questions and more will be answered. We will be thinking comparatively about play-texts and production and well as considering how audiences receive and contribute to the creative process within theatre-making. This is a comprehensive introduction to theatre writing that will give beginners a strong understanding of essential concepts, as well as reinvigorate anyone who has been working in this area for a while, and who wants to find fresh perspective. Learning to write dialogue for theatre, and how to communicate most effectively with our audience, gives us a good toolbox for expert communication in any professional sphere. Skill transferability, flexible thinking, and expert language abilities are now essential in a diversifying global job market - come and learn essential new skills, and have fun doing it! You will be set writing exercises over the course of the module, and you will asked to keep a brief creativity journal to note how your ideas progress and how your intuition leads you into productivity. By the end of this module, you will have completed several new scenes of a play - this can be the development of something you are working on already, or this might be completely new material derived from working on this module - and you will have created a lead character for a piece of stage writing.

This course is part of the University of Cambridge’s MicroMasters program in Writing for Performance and Entertainment Industries. Ever wanted to jump up on stage and make people laugh…and then make them cry? In this course we will be looking at how to write and perform your own five-minute stand-up routine or your own performative poetry with good timing, energy, and personal charisma! We will be looking in depth at how to structure short-form performance material, as well as how to prepare physically and vocally so that you can perform live with calm and clarity. We will be engaging with the work of performance poets across the world, and looking at what attributes and writing skills are embedded in a successful stand-up script. Why do we need to stand up and speak in person, and how do we conceptualise the authority and power of the live performance? This is a comprehensive introduction to performing stand-up and performance poetry that will give beginners a strong understanding of essential concepts, as well as reinvigorate anyone who has been working in this area for a while, and who wants to find fresh energy and perspective. Learning to how to communicate most effectively with any audience gives us a good toolbox for expert communication in any professional sphere. Skill transferability, flexible thinking, and expert language abilities are now essential in a diversifying global job market - come and learn essential new skills, and have fun doing it! You will be set writing exercises over the course of the module, and you will asked to keep a brief comedy/poetry journal to note how your ideas progress and how your intuition leads you into productivity. By the end of this module, you will have completed five minutes of performable material that you are ready to try out in a venue of your choice!

This course is part of the University of Cambridge’s Micro Master’s program in Writing for Performance and Entertainment Industries. We will be looking in depth at how to turn your ideas into well-structured story arcs with resonant plot points. How can we write dialogue that sings with sub-text, and embodies your own distinctive creative voice? We will look closely at form, and find ways of relating theme to style. How should we structure a play-text so that it is active and makes every dramatic beat count? How will you use stage direction, music and set design to develop the metaphoric world of your play? All these questions and more will be answered. We will be thinking comparatively about advice from the most famous script-editors and dramaturgs, as well as investigating the work of Brecht, Richard Schechner, Augusto Boal, Japanese Noh theatre, and epic forms of theatre from around the world. We will explore how theory may inspire creative practice and vice versa. What commonalities does theatre-making share in cultural communities across the world and why is important that we reference creative practices outside our own? Join us and expand your perspective on what is possible with space, words, and live performance. Learning to pace a story effectively, to engage and surprise an audience(and to make them laugh!), are useful skills for your professional development outside the Arts. Skill transferability, flexible thinking, and expert language abilities are now essential in a diversifying global job market - come and learn essential new skills, and have fun doing it! You will be set writing exercises over the course of the module, and you will asked to keep a brief creativity journal to note how your ideas progress and how your intuition leads you into productivity. By the end of this module, you will have completed a plan for the structure of a new play. You will have tried out different ways of writing dialogue and found one that suits you – you will be invited to share this in a discussion forum with your peers.

In this course you will learn about Hollywood and how it came to be the global powerhouse of today. We will discuss the complex Hollywood industry and how business and politics translate into the art of film, TV, and new media. This course will chronicle Hollywood’s growth and global reach since the 1920s, looking at: How Hollywood has responded to new technologies such as synchronized sound, color cinematography, TV, home video, computer graphics, and the internet How the global spread of Hollywood since the 1920s changed the film industry The relationship between Hollywood and independent film Hollywood’s responses to crises in American politics (e.g., world wars, the cold war, the 1960s counterculture, 9/11) We will look closely at representative studios (Paramount, Disney, Fox, and others) and representative filmmakers (Mary Pickford, Charles Chaplin, Frank Capra, George Lucas, Spike Lee, among many others).

How can storytelling promote social change? This course develops skills for using stories to deliver messages that affect audiences and shape attitudes for social change. Learn how building empathy and developing characters can offer multiple perspectives on complex problems. Social change happens when listeners or viewers identify with messages delivered through a protagonist they identify with. Theatre artists and professional storytellers offer expertise about how to craft a story that develops empathy and delivers impact. You will watch video interviews with storytelling experts, view performances, and write your own story for social change. See how stories told from diverse perspectives contribute to understanding new perspectives about pertinent world issues. Learn how effective storytelling can be your tool for change. This course is for anyone who wants to effectively tell an impactful story. This includes (but is not limited to): Professionals working in not-for-profit or commercial sectors Entertainment industry development teams Writers and arts enthusiasts Community workers and social activists Marketing and development teams Educators and public speakers Customer service representatives Please check out the course preview video in YouTube!

Although there are some robots you might never get to meet (or might hope you never meet), such as those sent to space, war or rescue situations, many other robots and bots are being developed to populate people's homes, the online spaces they frequent, their workplaces, and the social spaces they visit. This course explores how people communicate with robots and bots in everyday life, both now and into the future. Module 1 discusses the difficulties of defining what a robot is, as well as briefly introducing bots. Module 2 focuses on bots, chatbots and socialbots in detail, to consider how people communicate with these programs in online spaces, as well as some ethical questions these interactions raise. Robots in the home are the subject of Module 3, with a discussion of robots designed to act as personal assistants leading into some examples of assistive and care robots, as well as telepresence robots that allow people to interact with one another at a distance through a robot. Module 4 considers robots at work, from the potential of telepresence robots to enable remote operations, to robots designed to share people's workspaces, and potentially even take their jobs. One example of a public space where robots might alter people's working and social lives greatly is on the roads with the development of self-driving vehicles, robots that need to be able to communicate with their passengers as well as with other road users.

This course is part of the University of Cambridge’s MicroMasters program in Writing for Performance and Entertainment Industries. We will be looking in depth at how to build a screenplay that communicates its central meaning through strong visual images. How do we write a script containing almost no dialogue? And when we do have to use speech, what constitutes successful dialogue for the screen? How will film genre and history influence your writing? What is the difference between a tagline and a logline? How do you write an effective outline of your script for a producer to read? What is a ‘story bible’ and when do you need one? All these questions and more will be answered. We will be thinking comparatively about screenplay advice from film and TV industry gurus such as Robert McKee and John Yorke - as well as asking you to find your own habits and practices as writing methodology. We will critically analyse the work of filmmakers such as Jeremiah Mosese, Mustashrik Mahbub and Melina Matsoukas. How do our global film and TV industries reflect our social and cultural concerns and needs today? The work of James Frey ( Queen and Slim ), Michaela Coel ( I May Destroy You ) and Phoebe Waller-Bridge ( Fleabag, Killing Eve ) will inspire us to find the stories within ourselves than can change the world. Successful visual communication is a vital skill in any workplace. Visual images are the fastest way to communicate the most information possible in the shortest possible time, and a strong intuitive and strategic grasp of this process will offer you an in valuable creative toolbox for expert communication in any professional sphere. Skill transferability, flexible thinking, and expert language abilities are now essential in a diversifying global job market - come and learn essential new skills, and have fun doing it! You will be set writing exercises over the course of the module, and you will asked to keep a brief creativity journal to note how your ideas progress and how your intuition leads you into productivity. By the end of this module, you will have completed several new scenes of a screenplay, with a considered plan for the structure of the entire piece of work. You will have reflected on how social and cultural mores can become useful themes to create commercially successful work.

This course is part of the University of Cambridge’s MicroMaster’s program in Writing for Performance and Entertainment Industries. How can you utilise the innovative creative world of online digital platforms to advance and create new material as dramatic writers? We will be looking in depth at how to find an digital form that stimulates you as a writer. Do you want to write interactive gameplay ‘script’ for the video game industry? Or learn how to write soundscapes for radio drama and podcast plays? Perhaps you want to create new content for your own YouTube channel? We will be looking at how narrative skill and digital production coincide in all these mediums. We will consider successful professional examples of digital narratives; look deeply into the changing form of scriptwriting in the video game industry, as well as acquire a knowledge of how to reach a target audience online. This is a comprehensive introduction to writing and innovating digital content. Learning to write for online platforms, and how to communicate most effectively with an online audience, is now an highly transferable skill for any profession. Digital expertise, flexible thinking, and expert storytelling abilities are now essential in a diversifying global job market - come and learn essential new skills, and have fun doing it! You will be set writing exercises over the course of the module, and you will asked to keep a brief creativity journal to note how your ideas progress and how your intuition leads you into productivity. By the end of this module, you will have completed several pieces of script in a range of digital mediums of your choice.