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LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?
If not, this course can help!
At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to
your
site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of
confusion, misconceptions, misleading information, and outright scams
. But at heart, SEO is pretty simple, and this course explains it all:
Picking the Best Keywords for SEO
Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
Understanding the Role of Content in SEO
Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
Boosting SEO with Structured Data Markup
“Submitting" Your Site to Search Engines and Directories
Local-Search SEO
Understanding the Importance of Links in SEO and How they Work for You
Finding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you
own a small business
, and your success depends on your Web site. Maybe you're a
Web developer
, and you want to do a better job for your clients--and your clients
do
want SEO!--or you are responsible for your
employer's Web site
and are feeling pressure to get it ranked in the search engines. Or maybe you have
hired an SEO (Search Engine Optimization) company
and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the
SEO horror stories
from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a
powerful SEO campaign
.
You'll begin by understanding the
importance of keywords to SEO
, how to find out what people are actually searching for online and how often, and how to
pick the right SEO keywords
. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I'll explain the role of
content
– text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about
structured data markup
, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You'll learn the best ways to
“submit" your site to the search engines
, how to work with search directories, and about the Webmaster accounts, in particular
Google Search Console
.
You'll also hear about what is often the hardest part about search engine optimization, linking …
getting links from other sites pointing back to yours
. I'll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you'll have a
solid foundation in SEO
and be able to optimize your site, or to
supervise developers and SEO firms
to ensure the job is done right.
SEO really is
not
brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand
SEO strategies that really work!