*Updated in December 2023 – new and updated prompt engineering section with improved workflows and tested approaches.
In this course you'll learn how to use ChatGPT for marketing. However, all of the approaches discussed would work in any other Generative AI large language model like Google Bard or Anthropics Claude.
It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics.
Most ChatGPT courses share the same basic information and only show what you can do.
But this one goes a bit further.
We start with the basics and then go deep into HOW exactly to use ChatGPT for practical marketing use cases.
This course offers a lifeline if you balance content creation, brand alignment, and market analysis.
Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.
We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.
But instead of covering every possible use case for ChatGPT, we focus on tasks that hurt marketing specialists the most, such as:
ChatGPT for Marketing Strategy
ChatGPT for marketing research and analysis
User Research with ChatGPT
Audience Segmentation applying Phillip Kotler's approach
Competitive Analysis with ChatGPT
Create a marketing mix sample and a content plan
ChatGPT for Content Creation and Idea Generation
Content Creation with ChatGPT
Social Media Marketing with ChatGPT
Generate creative ideas with ChatGPT
Content repurposing
ChatGPT for Copywriting
Good and bad Generative AI Copywriting use cases
Editing your ChatGPT copy
Add style and structure to your AI text generation
This ChatGPT practical guide is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2023 and after.
This course will give experienced marketers a practical understanding of using ChatGPT to optimize their marketing efforts, streamline content creation, and keep the creative juices flowing.
With the speed of GPT and Generative AI development, marketing professionals can't afford to ignore it.
IN THIS COURSE, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:
Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voice
Developing strategies on low or zero budgets within tight timelines
Optimizing marketing performance in an era of economic uncertainty, which means doing more with less
Navigating the seemingly endless possibilities of ChatGPT
A practical and task-focused approach to overcoming these challenges and producing exceptional content.
COURSE CONTENT:
Introduction to the ChatGPT for Marketing Course
ChatGPT Marketing Prompts
Chat GPT and Bing AI Chat Prompt Engineering Approaches
ChatGPT Marketing Strategy
User Research with ChatGPT
Overcoming Idea Generation Hurdles with ChatGPT
ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)
How to train ChatGPT on your context within a conversation
3 Awesome Free GPT-based Tools to Optimize Performance and Resources
This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines.
BY ENROLLING, YOU'LL GET THE FOLLOWING:
Practical, task-focused content suitable for all skill levels
Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice
Lifetime access to course materials, including all future updates
THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:
Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.
Overworked marketers
Small Business Owners
Entrepreneurs
Product Managers (yes, they can use ChatGPT as well)
Product Marketers
Agency Marketers
Social Media Marketers
Freelance Content Creators and Copywriters
Non-technical marketers
Global marketers of all levels
CHECK OUT THIS CHATGPT COURSE CONTENTS AND ENROLL TODAY
if that's your thing, of course
What prerequisites are required?
You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this course. Having marketing experience/knowledge is highly recommended.
How is the course content delivered?
The course includes 43 lectures, a practical activity, and comprehensive guides and prompt templates on AI marketing and AI text generation. All materials are accessible online, offering flexibility for busy professionals.
Disclaimers:
The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes.
This course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.