Description
This course
will equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for
detailed academic theory
then this course
is definitely not for you
.
In this course we will cover the following
1. What is a Marketing Strategy? A very brief but simple definition
2. The 4 practical marketing strategies used by most consumer brands
3. What are the 13 different Execution variables which differentiate these 4 strategies
4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)
Please view the
"Course Overview and Structure"
and
"What is a Marketing Strategy?"
and other
free course videos
before
purchasing this course so you are
clear
on what you are about to pay for.
If you are
not comfortable
with the
English language and basic Mathematics
, then this course may not be for you.
You can download the Marketing Strategy Grid in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy..
In about 35 minutes of video you will gain from our 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets.
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and capability on the
practical aspects
of executing marketing strategies in FMCG/CPG.
Requrirements
Requirements
Basic understanding of the consumer product business, specially FMCG
An understanding of basic mathematics and finance
Some experience working in Marketing or Sales for a FMCG brand