Description
This course is all about website copywriting: what to write, how to write it, and how to ensure your business' website copy makes the right impression on your audience.
You don't need to be (or hire) an award-winning copywriter to get great results with your website. This short course will show you how to write your web copy quickly, confidently and effectively, for each of the 7 essential pages of your business website:
Homepage
About Me page
Services page
Products page
Resources page
Privacy policy page
Contact page
Whether you're a coach or a consultant, an author or a speaker, a freelancer or a blogger, a mathematics tutor or a magician, your website will need most or all of these 7 pages - and you'll need the right words to put on each page. This course will give you the vital copywriting skills required to write your website copy yourself.
Easy-to-follow examples and optional templates are provided to help you write compelling website copy without starting from a blank page every time. For those who prefer to sit and read, we also have an optional companion book that you can use to enhance your knowledge of web copywriting best practice.
Requrirements
Requirements
Students need to have an idea of the type of business and website they want to build. Or, if they already have a website, they should know what they'd like to improve, for example their current website's conversions.
