Applied Marketing Strategy and Decision Making Tools

This course will teach you how to create a marketing strategy including the key components and critical success factors. You will learn about foundational and advanced decision making tools to use in the process. You will also learn about risk management, marketing execution plans and how to rollout the strategy once complete. The exercises will produce an outline for your custom marketing strategy so that you are ready to begin upon completion of the course.

Requirements This course is designed for marketing professionals who are creating a strategy; part of the strategy team or interested in learning about strategy. This course is useful for the CEO; CMO; founders and anyone interested in marketing strategy.