Better Storytelling for Business

Have you ever wondered why some people engage, persuade and influence more than others? Do you reach and hold an audiences attention? Can you change minds, thoughts and behaviours? Would you like to? Storytelling techniques have the power to shift opinion, to make messages more memorable and they can lead to positive responses in those you seek to involve and inspire. In this course on better Storytelling for Business, we’ll look at the ingredients to what makes a compelling story, what makes some messages more persuasive than others and how to structure your story in a way that is easy to follow and leaves a lasting impression. We’ll set out on a journey, to make a business case - and to show how stories can make business communication more compelling - whatever the setting. It may be that you have a proposal or pitch to put together, an important announcement that will affect the lives of others, a presentation to generate sales. Perhaps you have a media interview lined up and need your answers to inform and influence. Maybe you’d like to use better storytelling techniques to boost your following on social media. This course will help you to develop content, make better connections with existing audiences and help you to reach and resonate with new ones. So, if you want to improve storytelling to change minds, influence thoughts and affect behaviour - enrol now.

Requirements An interest in learning to improve business communication A desire to improve business results, through better storytelling