Branding - Apple Branding Case Study. A 40+ Year Evolution

Course Provided by:
Course Taken on: coursary
star_border star_border star_border star_border star_border 0

Description

The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Apple IIe computers for a division of Grumman Aerospace called ISI Systems. I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades. Apples first big hit that lasted 16 years and many flops after that before getting it right a second time. The Super Bowl Apple 1984 commercial that only aired once.

Requrirements

Requirements None

Course Includes