The integration of AI like ChatGPT into search engines is transforming how people discover and interact with information online. Are you ready?
In this practical course, you will learn how to optimize your SEO and content strategies for next-generation, AI-powered search results.
We dive deep into Google's Search Generative Experience (SGE) and Microsoft's Bing AI integration to understand exactly how conversational AI is reinventing the way people search. You'll get hands-on practice with cutting-edge tools like Google's Bard, Vertex AI, and the Bing chatbot to see first-hand how they work.
Gain strategic insights on keyword research, creating SGE-friendly content, maximizing long-tail searches, and more. The course also comprehensively covers building your own Google SGE simulator to accurately model impacts and rigorously test optimizations before implementation.
This course isn't just about theory; it's a blend of practical scripts and real-world examples. Understand the nuances of AI search behavior, analyze user intent, and craft content that truly resonates.
By the end, you'll have the up-to-date knowledge and skills to refine your SEO and content for an AI-first world - where search is intelligent, conversational, and highly relevant. If you want to future-proof your business and get ahead of the curve, join me in mastering search in the age of AI.