Mastering CRM Marketing:

Many organizations, simply leverage CRM marketing to send an email or push message when they have something they want to sell. We have all subscribed to email lists, where you are constantly bombarded with messages about whatever the brand wants to sell us. Sometimes it is useful, but quite often it misses the mark and that is reflected in declining open rates, click thru rates and transactions. It can also often result in a customer opt outing out of receiving your messages, the biggest enemy of any CRM marketer. Unfortunately, this is how a lot of businesses approach CRM marketing. They push out a sales message to everyone on their list and hope for the best! And they think they are doing well because they are driving a revenue upside, often small, sometimes even 2-1, 3-1 ROI in some cases.

However there is a much smarter way to approach CRM Marketing, an approach that can deliver 10,000%+ ROI and potentially millions of dollars in incremental revenue.

Organisations that maximise results from CRM marketing know 3 key things are critical:

1. Understanding different types of customers using data and research.

2. Focusing on what these different types of customers need as their relationship with your brand evolves along the customer lifecycle.

3. Creating relevant content and communications that reflect both the customers profile, interests and mindset and their stage in the lifecycle. This where personalization, generative AI and predictive AI comes in.

This is an extremely practical course and provides CRM marketing students of all levels the tools required to deliver world class CRM marketing programs that maximise results.

No CRM marketing experience required.

• 1.5 hours on-demand video
• 12 downloadable resources
• Access on mobile and TV
• Full lifetime access
• Certificate of completion

1. This course is well structured and does an amazing job of breaking down CRM Marketing in an understandable way. Tom explains concepts and procedures (e. g. how to do proper research, testing, and analytics) more comprehensively than any other marketing course I've taken so far. Whether you're just starting out in the marketing world, want to advance your own business, or are already a seasoned professional, I'm sure you'll learn something here.
2. Great course! Love how practical and straight to the point this course is. It was very useful to take several exercises throughout the course to apply the learnings straight away, and the different industry examples helped me understand how I could apply them in a B2B context too. Would highly recommend to anyone who is looking to implement a CRM framework for their business.
3. This course is a great blend of CRM theory & practical exercises underpinned by strategic & commercial guidelines which apply to any organisation of any size.
4. Tom manages to brilliantly break down the core fundamentals of a world class CRM marketing strategy from start to finish, all within a clear, simple to understand framework.
5. A course that I would highly recommend to anyone both looking to get into a career in CRM and existing CRM specialists looking to deepen their knowledge within this area.
6. Tom Burrell's Mastering CRM Marketing course is a straightforward yet powerful guide through the complexities of managing customer relationships. Its simplicity makes it incredibly easy to follow, great for any newcomers in the field too. Packed with practical frameworks, this course isn't just theoretical fluff; I've personally applied these strategies across multiple businesses with successful outcomes.
7. It efficiently uncovers the key principles of nurturing genuine customer connections, providing actionable insights. The resources provided are user-friendly, adding practicality to the learning experience, making it a valuable asset for anyone seeking effective CRM strategies. Thanks Tom!