This course is conducted in English (with Chinese subtitles 英語發音，中文字幕).
This course introduces you to the science of human behavior, especially the behavioral biases and nudge theory that are essential for precision marketing in business. The course features English pronunciation and Chinese subtitles, and each unit includes a set of multiple-choice questions.
The goal of the course is to cultivate learners who have acquired data-driven decision-making, AI, predictive modeling, and data science skills to combine with behavioral science across disciplines. Through the planning of effective proactive intervention programs, such as "behavioral change technology" and "self-regulation methods," learners can fully demonstrate the behavior science of AI-driven precision decision-making in the digital transformation wave of AI applications (such as precision education and marketing).Unit 1: Introduction to Human Behavioral Science
Unit 1: Introduction to Human Behavioral Science
Unit 2: Obstacles to Human Behavior
Unit3: Nudge Theory
The course is designed for teachers to lead students in understanding and evaluating real-world cases.
Students will be able to design effective and ethical AI precision decision-making intervention plans.
The overall goal of the course:
Students will be able to explain how AI-driven behavior change through precise decision-making can add value to various industries.
Students will be able to design effective and ethical AI precision decision-making intervention plans based on behavioral science.